TY  - BOOK
AU  - Darden,William R.
AU  - Monroe,Kent B.
AU  - Dillon,William R.
ED  - AMA Winter Educator's Conference
ED  - American Marketing Association
TI  - AMA winter educator's conference: research methods and causal modelling in marketing 
SN  - 0877571627
PY  - 1983///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research
KW  - Mathematical models
KW  - Congresses
KW  - Statistical research
ER  -