AMA winter educator's conference :  research methods and causal modelling in marketing / 
edited by William R. Darden, Kent B. Monroe, William R. Dillon 
 - Chicago  American Marketing Association,  1983 
 - 278 p. :  ill. ;  28 cm. 
 - Proceedings series / American Marketing Association .
<br/><br/><label>ISBN: </label>0877571627 
<br/><br/><label>LCCN: </label>83-003713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Mathematical models--Congresses<br/>Marketing research--Statistical research--Congresses