AMA educators' proceedings / 
Robert F. Lusch ...[et al.] 
 - Chicago :  American Marketing Association,  1985 
 - 403 p. :  ill. ;  29 cm. 
 - Series :  no.51 .
<br/><br/><label>ISBN: </label>0877571783 
<br/><br/><label>LCCN: </label>85-011077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses