Fundamentals of marketing, additional dimensions :  selections from the literature / 
[ edited by] Jack L. Taylor and James F. Robb 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1975 
 - xv, 485 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070631166 
<br/><br/><label>LCCN: </label>75-001329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing