Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel (and) Bruce J. Walker 
 - 10th ed. 
 - New York :  McGraw-Hill,  1994 
 - xxviii, 697 p. :  ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070610150  RM184.27 
<br/><br/><label>LCCN: </label>93-28550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing