Stanton, William J <br/><br/>
Fundamentals of marketing / 
William J. Stanton 
 - 7th ed. 
 - New York  :  McGraw-Hill,  1984 
 - 697 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>LCCN: </label>83-13562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies