Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel and Bruce J. Walker. 
 - 9th ed. 
 - New York :  McGraw-Hill,  1991. 
 - 668  p. :  ill. ;  25  cm. 
<br/><br/> International edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070609527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.