Stanton, William J <br/><br/>
Fundamentals of marketing / 
William J. Stanton 
 - 3rd.  ed. 
 - New York :  McGraw-Hill,  1971 
 - 729 p. ;  25 cm. 
<br/><br/>Bibliography: p. 704-712 
<br/><br/><label>ISBN: </label>0070608482 
<br/><br/><label>LCCN: </label>70-136188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing