Fletcher Alan D. <br/><br/>
Fundamentals of advertising research / 
Alan D. Fletcher, Thomas A. Bowers 
 - 3rd ed. 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1988 
 - 322 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0534084540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research