Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst 
 - 2nd ed. 
 - London :  Heinemann,  1985 
 - 239 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0434923311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing