TY  - BOOK
AU  - Sargent,Hugh Williams,1914-
AU  - Sandage,C.H.(Charles Harold) 1902-
TI  - Frontiers of advertising theory and research: a symposium honoring C. H. Sandage 
SN  - 0870151924
PY  - 1972///
CY  - Calif
PB  - Pacific Books
KW  - Advertising
KW  - Research
KW  - Study and teaching
N1  - Papers presented at Allerton House, University of Illinois, on May 23-24, 1968; Includes bibliographical references
ER  -