Frontiers of advertising theory and research : a symposium honoring C. H. Sandage - Sargent, Hugh Williams, 1914-; Sandage, C. H. (Charles Harold) 1902- (Calif : Pacific Books, 1972)
Papers presented at Allerton House, University of Illinois, on May 23-24, 1968.
Includes bibliographical references
Keywords: Advertising; Advertising -- Research; Advertising -- Study and teaching