Frontiers of advertising theory and research :  a symposium honoring C. H. Sandage / 
edited by Hugh W. Sargent 
 - Calif :  Pacific Books,  1972 
 - 191 p. :  port. ;  24 cm. 
<br/><br/> Papers presented at Allerton House, University of Illinois, on May 23-24, 1968. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0870151924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Research<br/>Advertising--Study and teaching