Pearce, John A. Formulation and implementation of competitive strategy / John A. Pearce, Richard B. Robinson - 2nd ed. - Homewood, Ill. : Richard D. Irwin Inc., 1985 - 416p. : ill. ; 24cm Abridged version of strategic management ISBN: 0256034559 LCCN: 84-62620 Subjects--Topical Terms: Corporative planning