TY  - BOOK
AU  - Mossman,Frank H.(Frank Homar)
AU  - Crissy,W.J.E.(William Joseph Eliot)
AU  - Fischer,Paul M.
TI  - Financial dimensions of marketing management
T2  - Series on marketing management
SN  - 0471033766
PY  - 1978///
CY  - New York
PB  - Wiley
KW  - Marketing management
KW  - Finance
N1  - 'A Ronald Press publication.'; Includes bibliographical references and indexes
ER  -