Mossman, Frank H. (Frank Homar) <br/><br/>
Financial dimensions of marketing management / 
Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer 
 - New York  :  Wiley ,  1978 
 - xviii, 170 p.  ill.  ;  24 cm 
 - Series on marketing management .
 - Series on marketing management .
<br/><br/> 'A Ronald Press publication.' 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0471033766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Finance