Financial dimensions of marketing :  a source book / 
compiled by Richard M.S. Wilson 
 - London :  Macmillan for the Institute of Cost and Management Accountants ,  1981 
 - 2v. (336) p.  ;  ill.  ;  24 cm. 
<br/><br/><label>ISBN: </label>0333257413  v.1 0333257421  v.2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Finance