Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - 3rd ed. 
 - Chicago :  The Dryden Press,  1989 
 - 824 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographies and indexes 
<br/><br/>
<br/><br/><label>ISBN: </label>0030229634 
<br/><br/><label>LCCN: </label>88-010847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research