Phillips, David <br/><br/>
Evaluating press coverage :  a practical guide to measurement and cost effectiveness / 
David Phillips 
 - London :  Kogan Page,  1992 
 - 249 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749405309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations