Greensted, C. S. <br/><br/>
Essentials of statistics in marketing / 
by C. S. Greensted, A. K. S. Jardine and J. D. Macfarlane 
 - Wiley :  New York,  1974 
 - xi, 257 p. : illus. ; 25 cm. 
<br/><br/> 'Published on behalf of the Institute of Marketing.' 
<br/><br/>Bibliography: p. 243-245 
<br/><br/><label>ISBN: </label>0470326301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Statistical methods<br/>Statistics