TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing viewpoint 
PY  - 1976///
CY  - Lincolnwood, Ill.
PB  - NTC Business Book
KW  - Advertising media planning
KW  - Marketing
ER  -