Barban, Arnold M. <br/><br/>
Essentials of media planning :  a marketing viewpoint / 
Arnold M. Barban ... [et. al.] 
 - 2nd. ed. 
 - Lincolnwood, Ill. :  NTC Business Book,  1976 
 - 160 p. :  ill. ;  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Marketing