TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Stephen M
AU  - Kopec,Frank J
TI  - Essentials of media planning: a marketing viewpoint
SN  - 0872510190
PY  - 1976///
CY  - Chicago
PB  - Crain books
KW  - Advertising media planning
KW  - Marketing
ER  -