TY  - BOOK
AU  - Shanklin,William L.
AU  - Ryans,John K.
AU  - Shanklin,William L.
TI  - Essentials of marketing high technology
SN  - 0669132128
PY  - 1987///
CY  - Lexington
PB  - Lexington Books
KW  - High technology
KW  - Marketing
KW  - High technology industries
N1  - Rev. ed. of: Marketing high technology, c1984; Includes bibliographies and index
ER  -