Still, Richard R. <br/><br/>
Essentials of marketing / 
by Richard R. Still, Edward W. Cundiff 
 - 2nd ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1972 
 - xiii, 235 p, ;  23cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0132864681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing