TY  - BOOK
AU  - Block,Carl E.
AU  - Roering,Kenneth J.
TI  - Essentials of consumer behavior: concepts and applications 
SN  - 0030419611
PY  - 1979///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Consumers
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -