Block, Carl E. <br/><br/>
Essentials of consumer behavior :  concepts and applications / 
Carl E. Block, Kenneth J. Roering 
 - 2nd ed. 
 - Hinsdale, Ill. :  Dryden Press,  1979 
 - xviii, 650 p. :  ill. ;  25 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030419611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Marketing research