Kaufman, Louis, b.1922 <br/><br/>
Essentials of advertising / 
Louis Kaufman 
 - New York :  Harcourt Brace Jovanovich,  1980 
 - xiv, 575 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0155241001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States<br/>Advertising--United States--Case studies