TY  - BOOK
AU  - Baty,Gordon B.
TI  - Entrepreneurship: playing to win 
SN  - 087909253X
PY  - 1974///
CY  - Reston, Va
PB  - Reston Pub. Co.
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Later ed. published in 1981 as: Entrepreneurship for the eighties; Includes bibliographical references
ER  -