Enduring issues in mass communication / edited by Everette E. Dennis, Arnold H. Ismach, Donald M. Gillmor - St. Paul : West Pub. Co., 1978 - 380 p. : ill. ; 25 cm. - The West series in mass communication . - The West series in mass communication . Includes bibliographical references ISBN: 0829901736 Subjects--Topical Terms: Mass media--Addresses, essays, lectures