Baran, Stanley J., <br/><br/>
Introduction to mass communication :  media, literacy, and culture / 
Stanley J. Baran. 
 - 7th edition. 
 - xx, 449 pages :  color illustrations  ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071317153  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.