The pricing decision :  a strategic planner for marketing professionals / 
editor : Daniel T. Seymour. 
 - xiv, 439 pages :  illustrations ;  22 cm. 
<br/><br/><label>ISBN: </label>9781557380326  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Pricing--Decision making.