TY  - BOOK
AU  - Silverstein,Michael J.
AU  - Stalk,George
TI  - Breaking compromises: opportunities for action in consumer markets from the Boston Consulting Group 
SN  - 047138433X
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -