Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - Second edition. 
 - xvi, 526 pages :  illustrations ;  24 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references (p. 517-518) and index. 
<br/><br/><label>ISBN: </label>0138070660  hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.