Essentials of marketing research / 
Joseph F. Hair, Jr. [and three others] 
 - Second edition. 
 - xvii, 398 pages :  illustrations ;  26 cm. 
<br/><br/> Includes bibliographical references (pages 373-376) and index. 
<br/><br/><label>ISBN: </label>9780071220286  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.