TY  - BOOK
AU  - Nik Rahimah Nik Yacob
TI  - An empirical examination of product sysbolism from an ethnic subcultural perspective
PY  - 1989///
CY  - Boulder, Colo.
PB  - University of Colorado
KW  - Consumers' preferences
KW  - Malaysia
KW  - Consumer behavior
KW  - Brand choice
N1  - Thesis (Ph. D.)-University of Colorado, 1989
ER  -