Malhotra, Naresh K., <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - xxxv, 857 pages :  illustrations (some colour) ;  26 cm. 
<br/><br/>Includes bibliographical references (pages 826-832) and indexes. 
<br/><br/><label>ISBN: </label>0135553504 9780135553503  Hadiah 
<br/><br/><label>LCCN: </label>92-013858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.