McQuail, Denis. <br/><br/>
McQuail's mass communication theory / 
Denis McQuail. 
 - 4th ed. 
 - London ;  Thousand Oaks :  SAGE Publications,  2000.  ©2000. 
 - x, 542 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [505]-535) and index. 
<br/><br/><label>ISBN: </label>0761965467 0761965475 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.