Boone, Louis E., <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - Sixteenth edition. International edition. 
 - 1 volumes :  colour illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781285092591  Hadiah 1285092597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.