TY  - BOOK
AU  - Rishi,Bikramjit
TI  - Islamic perspectives on marketing and consumer behavior: planning, implementation, and control 
SN  - 9781466681392
PY  - 2015///], ©2015
CY  - Pennsylvania
PB  - Business Science Reference (IGI Global)
KW  - Consumer
KW  - Research
KW  - Islamic countries
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 334 -376) and index
ER  -