The essentials of marketing research - Silver, Lawrence S., 1948-; Wrenn, Bruce (New York : Routledge, 2013)
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Wrenn's name appear first on the earlier edition.
Includes bibliographical references and index.
Keywords: Marketing research; Marketing research -- Case studies