Kurtz, David L. <br/><br/>
Services marketing / 
David L. Kurtz, Kenneth E. Clow. 
 - New York, NY :  J. Wiley & Sons,  c1998. 
 - xxii, 570 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471180343 (cloth : alk. paper)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.