Social marketing - Lefebvre, R. Craig, 1959- (Los Angeles : SAGE, 2013)
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
Formerly CIP.
Includes bibliographical references.
Keywords: Social marketing