TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780078028984 (hbk.)
PY  - 2014///]
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -