Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. 
 - 19th edition. 
 - xl, 725 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028984 (hbk.)  RM855.16 0078028981 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.