Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 8th ed. 
 - New York, NY :  McGraw-Hill Irwin,  2014. 
 - xvi,368 p :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780078028946  RM577.46 0078028949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.