Dalgic, Tevfik. <br/><br/>
Customer-oriented marketing strategy :  theory and practice / 
Tevfik Dalgic and Tulay Yeniceri. 
 - New York :  Business Expert,  2013. 
 - xii, 160 p. :  ill. ;  23 cm. 
 - Marketing Strategy Collection. .
<br/><br/>Includes bibliographical references (p. [147]-156) and index. 
<br/><br/><label>ISBN: </label>9781606495209 (pbk.)  RM134.63 1606495208 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer satisfaction.<br/>Relationship marketing.<br/>Customer relations.<br/>Marketing--Management.