Schilling, Melissa A.
Strategic management of technological innovation /
Melissa A. Schilling.
- 4th ed.
- New York, NY : McGraw-Hill, 2013.
- xvi, 314 p. : ill. ; 24 cm.
9780078029233 (pbk.) RM398.77
Technological innovations--Management.
New products--Management.
Strategic planning.