TY  - BOOK
AU  - Kerin,Roger A.
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 9781259007897
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Asia
N1  - Includes bibliographical references and indexes
ER  -