TY  - BOOK
AU  - Farzana Quoquab Habib,
TI  - Service loyalty and switching behaviour in mobile phone service usage
PY  - 2012///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Customer loyalty
KW  - Cell phones
KW  - Consumer satisfaction
KW  - Consumer behavior
KW  - Dissertations, Academic
KW  - Malaysia
N1  - Thesis (Ph.D.)- Universiti Kebangsaan Malaysia, 2012; References : page [259]-313
ER  -